22 September 2025 by Matt Trace in General
AI tools like ChatGPT are useful for brainstorming, but they won’t get you published in the trade press. Editors want credible stories with depth, insight, and sector relevance, something only professional PR and copywriters can deliver. At Defero, we mine your business for stories, craft them into publishable articles, and secure placements in the titles your clients trust. More...
15 September 2025 by Matt Trace in General
From Dove to Patagonia, purpose-driven campaigns are winning hearts — and market share. Here’s why authentic values matter, how brands can avoid purpose-washing, and the rules for turning good intentions into long-term PR success. More...
26 July 2025 by Matt Trace in General
Big budgets don’t guarantee impact. Canva, Nike, and others prove the sharpest campaigns come from constraints. We share how brands can cut through noise with bold ideas, humour, and smart placements instead of huge spend. More...
15 July 2025 by Matt Trace in General
Jet2’s polished holiday advert became a viral meme overnight — for all the wrong reasons. We explore what happens when audiences rewrite your campaign, and how brands can turn a PR risk into a comms opportunity. More...
15 November 2024 by Matt Trace in General
Jaguar’s pivot to ultra-luxury electric vehicles has split opinion. Discover the comms lessons in managing backlash, telling a coherent rebrand story, and why courage is often the most important tool in brand strategy. More...
15 May 2020 by Matt Trace in General
Defero help high end rooflight manufacturer, Stella Rooflight to gain a presence in the architectural and construction trade media trade, with sustained media campaign. More...
12 April 2019 by Matt Trace in Construction/Architectural
Defero appointed as UK PR agent for Metsa Wood More...
01 February 2019 by Matt Trace in General
Defero help L&S win Portsmouth Business Awards More...
19 December 2018 by Matt Trace in General
Is there more to your business offering than good customer service?! More...
10 December 2018 by Matt Trace in General
L&S Shortlisted for Portsmouth Business Awards More...
14 November 2018 by Matt Trace in Waste Management
Defero has worked alongside L&S Waste management to promote road safety, following their FORS Silver accreditation More...
01 November 2018 by Matt Trace in Waste Management
Defero enters L&S Waste Management into regional business awards More...
06 March 2018 by Matt Trace in General
With the GDPR deadline looming, here are some helpful articles to help you get your head around the new legislation... More...
07 September 2017 by Matt Trace in General
Defero win contract with commercial gritting company Gritit More...
10 July 2017 by Matt Trace in General
Defero helps Steve Porter Transport, Meachers and Red Funnel to major transport award win More...
05 August 2016 by Matt Trace in Construction/Architectural
Working with the UK's first automated parking firm More...
17 July 2015 by Lucie Chilton in General
Our youngest work experience Sam, 14, tells us what he thinks about school work experience. More...
03 July 2015 by Lucie Chilton in General
How networking landed one PR Student with her summer internship More...
22 June 2015 by Lucie Chilton in General
Read our 6 steps to increasing your social media presence. More...
17 April 2015 by Lucie Chilton in General
Work experience Mariam tells us how she found her week with Defero More...
12 March 2015 by Lucie Chilton in Marine
We were lucky enough to have the opportunity to get first hand personal watercraft training More...
18 February 2015 by Lucie Chilton in General
How 50 Shades went from the online fanfiction fetish to overnight box office smash – was it the word of mouth phenomenon or clever marketing strategy? More...
09 February 2015 by Lucie Chilton in General
Is your website mobile friendly? Are you Sure? Because if not, you might be disappearing from Google search rankings quicker than you think. More...
06 February 2015 by Lucie Chilton in General
Virgin Atlantic fails to deliver in a crisis - our Account Exec's first hand experience More...
09 January 2015 by Lucie Chilton in General
As the New Year rolls round, we all pledge to start afresh and make resolutions to stick to in the upcoming months, but in time those promises are normally soon forgotten. More...
27 November 2014 by Lucie Chilton in General
It’s that time of year again when companies turn on the festive marketing offensive! Time to dust off those branded snowglobes and dancing elf Christmas cards. More...
26 September 2014 by Lucie Chilton in General
We discuss the importance of celebrity UN ambassadors, politicians and those powerful speeches More...
02 September 2014 by Lucie Chilton in General
The Defero team took on the Ice Bucket Challenge! More...
27 August 2014 by Lucie Chilton in General
We explore why B2B brand's should be embracing social media More...
14 August 2014 by Lucie Chilton in General
The new social media campaign from Breakthrough Breast Cancer More...
13 August 2014 by Lucie Chilton in General
Lucie writes about her learning experiences from her first two months at Defero More...
28 July 2014 by Lucie Chilton in General
The changing face of PR More...
04 July 2014 by Matt Trace in General
Making the most of work placements More...
25 June 2014 by Matt Trace in General
Day in the life of a placement student More...
