Defero helps launch outdoor FM brand
Defero has helped to launch new outdoor estates management brand OUTCO. Formerly trading as Gritit, the new brand better reflects the company’s evolution into the UK’s leading outdoor estate compliance experts with a new and unique service offering.
Following the recent acquisition of surfacing and engineering business NMC Group Ltd, the OUTCO brand reflects the company’s unparalleled breadth of expertise, which includes a full range of technology-enabled infrastructure, winter and grounds compliance services.
Defero provided strategic marketing consultancy on the rebrand as well as support with the new website development. Defero also developed a new strategic marketing and PR plan, which they will implement as OUTCO's retained agency.
The PR brief is to build and maintain awareness of the new brand and the company's new bundled service offering in the faciltiies management, retail, property, building and related trade media.
A broad range of coverage was achieved following the launch of the new brand in all the major FM trade titles as well as a number of business and financial press.