Keeping OUTCO in the Headlines
OUTCO is one of the UK’s leading outdoor estate management companies, providing services ranging from grounds maintenance and surfacing through to winter gritting and snow clearance. With a diverse service offering and a strong presence in the facilities management sector, OUTCO required a PR partner that could help them consistently raise their profile, showcase their expertise, and support the business through both opportunities and challenges.
Our Approach
Defero works closely with OUTCO and their management team to identify and craft stories that resonate with their audiences. While our primary target is the facilities management trade press, we also shape tailored content for the vertical markets in which OUTCO operates – including transport and logistics, retail, public sector, education, and healthcare. This ensures OUTCO’s expertise is visible not only within the FM industry but also across the sectors where their services have the greatest impact.
Our work involves:
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Media Story Development: Collaborating with OUTCO’s leadership to uncover newsworthy developments and shape them into compelling narratives.
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Tailored Content: Producing case studies and feature articles that highlight OUTCO’s work in specific vertical markets, ensuring sector relevance and resonance.
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Trade Press Engagement: Proactively pitching high-quality thought leadership and commentary to FM titles and sector-specific publications.
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Press Release Production: Drafting and distributing announcements on contract wins, financial performance, and strategic investments.
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Crisis Communications: Providing responsive PR support when challenges arise to protect and manage reputation.
What the Press Says
Our work with OUTCO has been widely recognised by the facilities management press. As Ryan Lloyd, Editor of Tomorrow’s FM, puts it:
“Working with Defero is always a pleasure. Their compelling and well-written copy consistently hits the mark, delivering both insight and creativity. I know our readers value it extremely highly and they will remain a fantastic contributor for many years to come.”
Results
Through this ongoing partnership, OUTCO has achieved a strong and sustained media presence in both the FM press and its key vertical markets. Our campaigns have delivered a balance of authoritative thought leadership, sector-specific case studies, and timely news content, positioning the business as an industry leader. By securing regular coverage across multiple publications, we’ve helped OUTCO build credibility, strengthen client confidence, and ensure their brand remains front of mind in competitive environments.
For a selection of recent examples of the press coverage we have written and secured on behalf of OUTCO, follow the links below:
https://content.yudu.com/web/1jybr/0A1vxp9/TFMJune25/html/index.html?page=24&origin=reader
https://www.campusestate.co.uk/index.php/editorial/biodiversity-net-gain
https://issuu.com/abbeypublishing/docs/bfm_april_2025
https://news.fmbusinessdaily.com/2025/03/fitter-happier-more-productive/
https://content.yudu.com/web/448yz/0A448zd/FMUKDec2024/html/index.html?page=16&origin=reader