Defero project Stella Rooflight with flurry of coverage

15 May 2020 by Matt Trace in General

Defero project Stella Rooflight with flurry of coverage

Specialist architectural and construction PR and marketing firm Defero, has helped the high end rooflight manufacturer, Stella Rooflight to gain traction in the trade media with a new PR and marketing campaign.

The campaign, which focuses on the benefits of stainless steel rooflights, will help overcome the poor reputation that mild / carbon rooflights have when it comes to rusting. 

Stella Rooflight Director, Paul Trace, said: "One of the biggest challenges faced by the steel rooflight industry is that most steel rooflights will rust in time if proper maintenance does not take place. The issue with rooflights of course is that not everyone has the ability or incliniation to climb on their roof to ensure they are properly and regularly maintained - so of course in time, like any other mild / carbon steel product, they will rust. 

Stella Rooflights are all bespoke manufactured from Marine Grade 316 stainless steel, with a superior powder coating to ensure that rust is no longer an issue. This coupled with our high quality finish, best in class glazing and exceptional performance, means that while a Stella Rooflight may cost a little more to produce than a standard steel rooflight, it will last you a lifetime."

To date, Defero has secured more than £100,000 worht of PR coverage in the first 3 months for Stella Rooflight. Paul Trace continued: "Ive worked with many PR agencies over the years and I can honestly say that Defero are a class above anyone Ive worked with before. Their ability to understand a brief and produce intelligent content, whcih generates seriously impressive results, is second to none. 

For more information about Stella Rooflights visit