Franchise Training

23 October 2014 by Lucie Chilton in General

Franchise Training

As franchise marketing experts, we provide a range of training courses for new and established businesses that are proven to accelerate your performance from day one. 

At Defero we know how daunting marketing can be for many franchisees. That’s why we offer full and half-day courses that provide real world marketing techniques and advice that will meet your business needs, objectives and budget.

Full day workshop:

Marketing Your Franchise - The Franchisee marketing toolkit

  • An introduction to Marketing
     -Real world marketing
  • How to build a successful marketing strategy
      -Research, targeting and planning
      -Horizontal and vertical markets
      -Integrated marketing
  • Key routes to market
      -Direct marketing
      -Self generated appointments
      -Using a telemarketer
      -Effective networking
      -Referrals and partners
      -Web and digital marketing
      -Social Media
      -Developing your marketing plan
      -Writing an Elevator Pitch
      -Setting objectives
      -Evaluation techniques

 £299 + VAT  

(Minimum of 6 per course)

Don’t be in digital denial.  Whether it’s B2B or B2C your business needs to be embracing social media.  Find out how you can build contacts, generate leads, spread your message and get your voice heard above the rest by using the latest social media platforms.

Half-day course:

‘Social media for your franchise’ (3 hours)

  • Introduction to social media
  • Which social media channels are right for your business
  • How social media can help your business
  • Developing a social media strategy

£150 + VAT

 1-2-1 Consultancy:

We understand that some franchisees want advice or guidance on specific aspects of their business.  Our consultants can provide hands-on consultancy, telephone mentoring and coaching on all aspects of you marketing.

Please enquire for a tailored package to suit your requirements.

Whether you are established or just starting out, we have a package suited to you, so get in touch:

Tel: 02380 632 989 


Or tweet us @deferouk - we’d love to hear from you!