Defero show true grit
Defero has been appointed as the PR agency for winter maintenance firm Gritit. The campaign will focus on achieving maximum exposure for the brand in the facilities management and associated vertical trade press.
We will also be supporting the company's Commercial Landscape Maintenance & Management side of the business as well as the sister company Renoo, which offers pothole repair services.
Defero will also work with its expert team of associates to offer photography, design and video production services. The intergated campaign will help to raise the profile of this rapidly growing firm and support their internally managed social media and sales operations.
Defero Director Matt Trace said: "Together with our associate partners we look forward to delivering a robust and innovative campaign which will position Gritit and thier subsidary operations as leaders in their respective fields. We have already made some excellent inroads within the FM trade press where we have a great deal of previous experience in providing results."