Defero partners with Management Today
The hugely successul 'Performance Accelerator' campaign included a survey of Management Today readers, consisting of senior managers, CEO's, MD's and FD's, in which they were questioned about their own cost management processes.
The survey results, published in the Decmeber 2013 issue of the magazine, were then debated at a round table event, hosted by Management Today and attended by leading industry spokespoeople as well as representatives from acedemia and finance.
Defero Director, Grant Woodall, said: "The campaign has not only given the client a massive profile boost among its key target audience, but it has provided them with valuable data which allows them to gain an insight into spending habits.
"From a marketing perspective, it also provides us with the basis for a fantastic campaign in which we have developed a unique microsite with interactive and engaging content, emarketing campaigns and further PR opportunities."
For further information visit http://auditel.co.uk/publish/performance-accelerator/