PR support network for IT client
The Brief: Amicus ITS is an award-winning managed service provider, offering IT helpdesk support, security and governance services to some of the world’s biggest brands.
Overview: Defero provide Amicus ITS with strategic PR and communications support to help raise the profile of the organisation within a variety of vertical industry sectors.
Defero unravels and simplifies complex technical subject matter, and produces regular feature articles for a wide range of industry media, including professional services, logistics and healthcare. PR activity includes the management of the firm’s social media accounts including Twitter and LinkedIn.
The media campaigns support an ongoing programme of marketing activity undertaken in-house by the Amicus ITS team.
Regional business and vertical sector PR campaign delivering ROI of 5:1
White Paper development
Social media campaign