Public Affairs advice for regional business support network
The Brief: Business Solent is a business engagement organisation which unites business leaders to encourage economic prosperity. Business Solent required a communications company that could manage their strategic Public Relations and Public Affairs activity.
Overview: Defero developed a strategic communications plan on behalf of Business Solent, and also launched ‘Solent Engagement’ the Public Affairs arm of the organisation.
Defero established a two-way open line of communication so the issues of businesses across the region could be heard at the highest levels within Government. Part of this process included organising a briefing meeting between Business Solent delegates and the region’s key politicians at Westminster. The event was hosted by Southampton Test MP Alan Whitehead and Caroline Noakes Romsey and Southampton North MP. Attendees included Christchurch MP Chris Chope, Southampton Itchen MP John Denham, Fareham MP Mark Hoban, Gosport MP Caroline Dinenage, New Forest MP Julian Lewis, East Hampshire MP Damian Hinds and Meon Valley MP George Hollingbery.