Supporting the UK's fastest growing waste firm

Waste Management

The Brief: SWR is one of the UKs fastest growing waste management companies. Now in its fifth year the firm has grown to a £11m turnover company.

SWR wanted to build a profile in its key market sectors, including automotive, hospitality and leisure through a sustained media campaign.

Overview: The bigger names in waste management, such as Veolia and Biffa, dominated the marketplace with big advertising budgets and high profile PR campaigns. But following a sustained 18 month PR campaign, SWR is now mentioned in the same breath as the big boys of the waste industry.

Defero continue to consistently generate more than £5k worth of press coverage each month (a ratio of more than 3:1) in the waste and key trade press for sectors including automotive, hospitality and leisure. Recent coverage includes a front page feature in the waste industry’s trade bible MRW Magazine, along with several profile pieces on the company and CEO, Giles Whiteley.

Defero also completed SWRs entry into the industry’s prestigious National Recycling Awards, where they were nominated in the category of Waste Management Firm of the Year (SME).