A 5 Star campaign for Dunsdon Farm
The Brief: Launch the newly refurbished luxury 5 star holiday letting in North Devon, along with the launch of a suite of new ‘glamping’ pods.
Overview: As part of an intensive three month campaign, Defero secured an impressive amount of coverage in the national travel and lifestyle media. Defero arranged a number of competitions and journalist reviews in more than 25 national titles, including BBC Wildlife, Woman, Visit Britain, Country Living, Countryside Magazine, to name a few.
In support of the PR, Defero compiled a series of e-marketing campaign utilising the North Devon plus database of 200K+ contacts.
The campaign was a phenomenal success with bookings for the cottage and the camping pods taking off instantly.