Putting the sparkle into Lumen Rooflights

Construction/Architectural

Putting the sparkle into Lumen Rooflights

The Brief: Lumen Rooflightis one of the world’s leading manufacturers of cast iron rooflights. Defero were appointed to assist Lumen’s marketing team to develop a marketing strategy, which would help them gain maximum exposure among architects, builders and specifiers.

Defero created a photo library of stunning product images and developed a series of case studies as the basis for a comprehensive campaign encompassing advertising, advertorials and e-marketing.

Defero also created innovative 3d models for each of Lumen products and developed a number of promotional videos using the latest 3D motion graphics.

An ongoing PR campaign aimed at the construction and architectural press has helped Lumen to generate significant media coverage and exposure with their key audience.

Overview:

Designed suite of case study materials
High quality product photography
PR campaign delivering ROI of 5:1
Advertising placement
Motion graphics video production
3D modelling / creation of 3D viewers

"Defero has helped us achieve maximum return on our marketing investment. They have created slick marketing campaigns, with impressive digital content that has set us apart from our competitors.” Paul Stenning CEO Lumen Rooflight

Esprit Sharon Draft: https://t.co/0k93Cfisnc via @YouTube 4 months ago