Defero Communications wins new contract with Personal Watercraft Partnership

12 January 2015 by Lucie Chilton in General

Personal Water Partnership has appointed Southampton based PR and marketing agency Defero Communications to handle its PR and digital presence.

Defero will be running social media campaigns on a variety of platforms for PWP, helping to raise awareness of the partnership, engage with current personal watercraft users and encourage others into the watersport.

PWP has been established as the point of contact for all regulators, industry and personal watercraft users. Working in partnership with 60 authorised retail dealers and personal watercraft clubs throughout the UK.

Defero will also be collaborating with PWP partners, including manufacturers Kawasaki, Sea-Doo and Yamaha, plus the Royal Yachting Association and the British Marine Federation to promote its online presence.

David Pougher, PWP Director said: “We’re delighted to have secured Defero Communications as our digital partner and look forward to working with them to introduce some exciting new social media initiatives.”

Defero Director, Matt Trace, said: “We aim to introduce the partnership to a whole new way of social networking! Working with PWP on social media campaigns demonstrates our expertise in content marketing and successful online engagement.”

Located in Southampton for almost four years, Defero has established itself as one of Southampton’s leading PR and marketing agencies, with a growing portfolio of clients in logistics, transport, waste management and professional services.